Support Australian Made Paper


The primary material used to make Reflex is fibre in the form of pulp logs, sawmill waste, de-inked recycled pulp; and raw waste paper. Approximately two thirds of Australian Paper’s total fibre requirements are met from plantation wood, imported plantation pulp, and de-inked recycled pulp from old magazines and catalogues and waste paper collected from households, industry and business. The remainder is sourced from managed regrowth state forests in Victoria that is unsuitable for use in high value products such as furniture, structural building timbers and flooring. This lesser quality wood would otherwise be left onsite as waste wood or destined for export as woodchips.

Procuring wood fibre from responsibly managed sources is a growing opportunity for the paper industry globally. Australian Paper is a key supporter of and maintains Australian Forestry Standard® (AFS®) and the Forest Stewardship Council®(FSC®) Chain of Custody certification and holds a Program for Endorsement of Forest Certification (PEFC) license. These are highly recognised certification systems developed to promote the use of fibres from responsibly managed forests.


In our commitment to producing paper products in a responsible manner, we seek to procure fibres from responsible and sustainably managed sources.

Because Australian Paper does not own any forests, we source all wood products and fibres from third party suppliers including plantations and State managed forests in Australia.

In each case, Australian Paper seeks evidence from suppliers that these sources are managed for long-term sustainability and that at no time is any of the fibre sourced from old-growth forests. We have previously ceased procurement from suppliers that could not meet our standards in relation to verifying the origins of their fibre sources. Accordingly, we insist that all imported pulp is certified to FSC®, PEFC or an equivalent standard, manafactured under ISO 14001:2004 and with no elemental chlorine.

Chain of Custody certification means that Australian Paper products are not only of the highest quality, they are also manufactured from sustainably managed fibre sources; from responsibly managed forests, managed plantations, cardboard waste and de-inked pulp.

Key indicators of our performance include:

  • AFS® Chain of Custody Certification and PEFC licence maintained.
  • FSC® Chain of Custody Certification maintained.


Australian Paper’s Future Fibre Strategy was released in 2011 and found that by exploring a range of plantation options and initiatives, Australian Paper expects to increase its proportion of plantation and recycled fibre.


Australian Forestry Standard® (AFS®) Certification.

Australian Forestry Standard® (AFS®) Certification.

AFS logo_green no textReflex Office Paper products are certified under the Australian Forestry Standard® (AFS®), a not-for-profit organisation established to provide consumers with an independent, third party certification of sustainable forestry management in Australia.

The AFS® certification confirms that the fibre used in Reflex is sourced only from sustainably managed plantations and forestry operations.

The AFS® is the only standard in sustainable forestry management that is recognised by Standards Australia® and has been specifically developed to take into account the unique characteristics of Australia's forests and the requirements for sustainable management within the Australian context.

The AFS® is also globally recognised by the PEFC (Programme for the Endorsement of Forest Certification) the world's largest, sustainable forest management certification system.


For more information visit


Forest Stewardship Council® (FSC®) Certification.

FSC® Chain of Custody Certification for the Maryvale Mill continues to be maintaned and each year, a full review of the Maryvale Mill operations is conducted by an independent auditor.

The FSC® Chain of Custody system ensures environmentally responsible, socially beneficial and economically viable management of forests. 

For more information visit

Australian Paper